Collective Perceptions Of Followers And Superiors

issue. Collective perceptions of followers and superiors also help us to understand the dynamics of leadership in a comprehensive manner (Dabke, 2016). Analysis During Jobs two tenures at Apple he has served to motivate his followers inside and outside the company including customers, stakeholders, shareholders and the media with a strong vision for putting the prerequisites of the end-user first, to be different, an innovator and trend- setter. Steve Jobs has led in a bold way that served to motivate his followers through the force of his personality. During the creation of the Macintosh, he wanted to define a different computer. He mounted a pirate flag on the roof of the building and told his staff, â€Å"It is better to be a pirate, than†¦show more content†¦Forstall was at NeXT and followed Jobs back to Apple to help develop the architecture for the Mac X Operating System. He is the responsible party for delivering iPhone software (Apple, Inc., 2009). The process of Job s leadership has been to convert to a moral agent. His leadership is focused on morality, ethics, and changing the status quo to improve the moral capacity of the individual. When Jobs recruited John Sculley to Apple, Jobs had challenged Sculley with â€Å"if he wanted to sell sugar water the rest of his life or to change the world (CNN.com, 2009). Steve Jobs possessed three key personal characteristics of a transformational leader: creative, passionate, and visionary. People also remembered Jobs as an innovator, which is not typically associated with transformational leadership, however, which does reflect the discourse of the consumer electronics industries upon which he had an impact. When assessing Jobs’ leadership style, analysts also tend to characterize his leadership style as primarily transformational. To the extent that Steve Jobs becomes a paradigm case of a transformational leader, the memory of his life and work stands to shape how react towards transformational leadership. Transformational leadership raises transactional leadership to the succeeding level. That is, transformational leadership goes beyond satisfying current essentials through reward to moving followers toward achievement and growth; it